As a Manager for Design and Communications at Portland State University, I have had the privilege to be the creative force behind a number of high-profile efforts — allowing me to elevate university events and outreach efforts through meaningful design and thoughtful communication.
The U Belong at PSU campaign was created to reaffirm Portland State University’s commitment to fostering an inclusive, welcoming environment for all students, employees, and community members.
Widely recognized for its impact, the campaign was highlighted in academic publications across the country, featured in The Oregonian’s Education edition, and prominently displayed throughout the campus and surrounding University District.
The campaign also has the privilege of being one of the longest-running campus outreach campaigns at PSU.
As part of the University’s updated “Embolden” brand strategy, I participated in the oversight, development, and deployment of a refreshed identity system across PSU.
My work included evaluating consultant proposals, providing feedback during brand development, and applying the new identity across University communications. The project required both creative judgment and operational follow-through, ensuring the refreshed brand could move from strategy to consistent, practical use across a large public institution.
© TRAVIS SPENCER DESIGNS, 2026
