As part of my senior capstone project at Portland State University, Tillamook Dairy offered a real-life opportunity for the students in my class to draft and pitch a full-fledged advertising campaign. Tillamook requested a campaign that would be meant to launch their ice cream in new target markets in California.

 

Once my team agreed on an idea for the campaign, I took charge of drafting mockups for the designs of our campaign — including mobile app ads, web pages, and assets for use in our proposal’s integrated social media campaign.

As part of my senior capstone project at Portland State University, Tillamook Dairy offered a real-life opportunity for the students in my class to draft and pitch a full-fledged advertising campaign. Tillamook requested a campaign that would be meant to launch their ice cream in new target markets in California.

 

Once my team agreed on an idea for the campaign, I took charge of drafting mockups for the designs of our campaign — including mobile app ads, web pages, and assets for use in our proposal’s integrated social media campaign.

My understanding of Tillamook as a proud business that is deeply rooted in tradition and old-fashioned values largely informed my design for this campaign. I paired this notion with the simple idea that people typically associate ice cream with childhood or children. With these ideas in mind, I used pastel colors and flat, cartoonish imagery to create a sense of whimsy, while also making sure any text-based elements took on a playfully conversational tone to help customers connect with Tillamook as a brand that they can quickly and easily relate to.

 

My creative and design contributions to the campaign were also cited and highly praised by John Russell, Tillamook’s Marketing Director. So much so, that a number of the design elements from my concepts were used in the redesign of the Tillamook website. I earned an ‘A’ for the class, credit for my contributions to Tillamook’s site, and free Tillamook ice cream for an entire year.

© TRAVIS SPENCER DESIGNS, 2016