As the Coordinator for Marketing and Design for Portland State University’s Office of Global Diversity & Inclusion, I have had the privilege to be the creative force behind a number of high-profile efforts — allowing me to elevate GDI and the university through meaningful design and thoughtful communication.
The U Belong at PSU campaign was born from a desire to reaffirm PSU’s commitment to the equitable inclusion of all students, employees, and community members in an environment that is open, safe, and conducive to education and learning.
In addition to being featured in academic publications nationwide, the U Belong campaign was featured in the Oregonian Education edition, and heavily across the PSU campus and surrounding University District of Portland.
It’s an exciting time at Portland State! Despite being heralded as one of the top innovative universities in the United States, PSU’s website (www.pdx.edu) seems to be straight out of 1998 — as if to honor the “vintage hipster” spirit of our beloved Portland.
But that’s all about to change…
Beginning in Fall 2019, PSU is set to unveil its modernized website, complete with a renewed focus on ease-of-use, dynamic content, and accessibility. In preparation for this dramatic overhaul, I was responsible for the planning and design of the entire Global Diversity & Inclusion website using this new Content Management System (CMS).
I chose to use a combination of different layouts that efficiently and beautifully presented the different resources that GDI offers to students, staff, and faculty; resulting in dynamic grids containing engaging visuals, vivid colors, and just the essential information.
© TRAVIS SPENCER DESIGNS, 2019