Happy Valley Medical Center is an up-and-coming medical facility located in the suburban Portland area. I was contracted to develop a brand for the business that would present a fresh, relevant image to the public in the face of a large shift in the way medical care is sought and provided.

I started by drafting a new company logo that creatively referenced the medical field and utilized a fresh, bright new color scheme. I used a deep red and bright pink to inject bold color against a simple white background to deliver a friendly, modern, and professional image.


The same color scheme and modern design cues permeate the rest of the clinic’s assets, including stationery, business cards, and website.